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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Обкладинка Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Мова Англійська ● Формат PDF ● Сторінки 256 ● ISBN 9780203994214 ● Видавець Taylor and Francis ● Опубліковано 1991 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2304364 ● Захист від копіювання Adobe DRM

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Armand Mattelart

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