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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Couverture du Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Langue Anglais ● Format PDF ● Pages 256 ● ISBN 9780203994214 ● Maison d’édition Taylor and Francis ● Publié 1991 ● Téléchargeable 6 fois ● Devise EUR ● ID 2304364 ● Protection contre la copie Adobe DRM

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