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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Omslag till Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Språk Engelska ● Formatera PDF ● Sidor 256 ● ISBN 9780203994214 ● Utgivare Taylor and Francis ● Publicerad 1991 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2304364 ● Kopieringsskydd Adobe DRM

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