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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€27.02

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 256 ● ISBN 9780203994214 ● Penerbit Taylor and Francis ● Diterbitkan 1991 ● Muat turun 6 kali ● Mata wang EUR ● ID 2304364 ● Salin perlindungan Adobe DRM

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Armand Mattelart

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