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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Copertina di Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€26.90

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Lingua Inglese ● Formato PDF ● Pagine 256 ● ISBN 9780203994214 ● Casa editrice Taylor and Francis ● Pubblicato 1991 ● Scaricabile 6 volte ● Moneta EUR ● ID 2304364 ● Protezione dalla copia Adobe DRM

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