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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Portada de Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€27.02

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Idioma Inglés ● Formato PDF ● Páginas 256 ● ISBN 9780203994214 ● Editorial Taylor and Francis ● Publicado 1991 ● Descargable 6 veces ● Divisa EUR ● ID 2304364 ● Protección de copia Adobe DRM

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