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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Cover von Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Format PDF ● Seiten 416 ● ISBN 9781136777646 ● Verlag Taylor and Francis ● Erscheinungsjahr 1991 ● herunterladbar 6 mal ● Währung EUR ● ID 2627110 ● Kopierschutz Adobe DRM

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