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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Cover of Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Format PDF ● Pages 416 ● ISBN 9781136777646 ● Publisher Taylor and Francis ● Published 1991 ● Downloadable 6 times ● Currency EUR ● ID 2627110 ● Copy protection Adobe DRM

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