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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Обложка Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level—macro international marketing issues, sociopolitical int

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Формат PDF ● страницы 416 ● ISBN 9781136777646 ● издатель Taylor and Francis ● опубликованный 1991 ● Загружаемые 6 раз ● валюта EUR ● Код товара 2627110 ● Защита от копирования Adobe DRM

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