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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Capa do Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Formato PDF ● Páginas 416 ● ISBN 9781136777646 ● Editora Taylor and Francis ● Publicado 1991 ● Carregável 6 vezes ● Moeda EUR ● ID 2627110 ● Proteção contra cópia Adobe DRM

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