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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Обкладинка Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Формат PDF ● Сторінки 416 ● ISBN 9781136777646 ● Видавець Taylor and Francis ● Опубліковано 1991 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2627110 ● Захист від копіювання Adobe DRM

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