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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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的封面 Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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格式 PDF ● 网页 416 ● ISBN 9781136777646 ● 出版者 Taylor and Francis ● 发布时间 1991 ● 下载 6 时 ● 货币 EUR ● ID 2627110 ● 复制保护 Adobe DRM

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