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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Couverture du Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Format PDF ● Pages 416 ● ISBN 9781136777646 ● Maison d’édition Taylor and Francis ● Publié 1991 ● Téléchargeable 6 fois ● Devise EUR ● ID 2627110 ● Protection contre la copie Adobe DRM

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