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Erdener Kaynak
International Marketing [PDF ebook]
Sociopolitical and Behavioral Aspects

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Omslag till Erdener Kaynak: International Marketing (PDF)

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level–macro international marketing issues, sociopolitical int

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Formatera PDF ● Sidor 416 ● ISBN 9781136777646 ● Utgivare Taylor and Francis ● Publicerad 1991 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2627110 ● Kopieringsskydd Adobe DRM

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