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Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Cover von Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€114.95

Über den Autor

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Sprache Deutsch ● Format EPUB ● Seiten 328 ● ISBN 9783110662801 ● Dateigröße 9.5 MB ● Herausgeber Karin Moser & Franz X. Eder ● Verlag De Gruyter ● Ort Basel/Berlin/Boston ● Erscheinungsjahr 2020 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 7628271 ● Kopierschutz Adobe DRM

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