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Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Sampul Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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Tentang Penulis

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Bahasa Jerman ● Format EPUB ● Halaman 328 ● ISBN 9783110662801 ● Ukuran file 9.5 MB ● Editor Karin Moser & Franz X. Eder ● Penerbit De Gruyter ● Kota Basel/Berlin/Boston ● Diterbitkan 2020 ● Edisi 1 ● Diunduh 24 bulan ● Mata uang EUR ● ID 7628271 ● Perlindungan salinan Adobe DRM

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Karin Moser Franz Eder Mario Keller Franz X. Eder

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