Ebook > Ciência Espiritual > Histórico > Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
Zwischen Konsum und Audiovision

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Capa do Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€114.95

Sobre o autor

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Língua Alemão ● Formato EPUB ● Páginas 328 ● ISBN 9783110662801 ● Tamanho do arquivo 9.5 MB ● Editor Karin Moser & Franz X. Eder ● Editora De Gruyter ● Cidade Basel/Berlin/Boston ● Publicado 2020 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 7628271 ● Proteção contra cópia Adobe DRM

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