Електронна книга > Духовна наука > Історія > Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
Zwischen Konsum und Audiovision

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Обкладинка Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€114.95

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Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Мова Німецька ● Формат EPUB ● Сторінки 328 ● ISBN 9783110662801 ● Розмір файлу 9.5 MB ● Редактор Karin Moser & Franz X. Eder ● Видавець De Gruyter ● Місто Basel/Berlin/Boston ● Опубліковано 2020 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 7628271 ● Захист від копіювання Adobe DRM

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Karin Moser Franz Eder Mario Keller Franz X. Eder

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