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Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Hoes van Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€114.95

Over de auteur

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Taal Duits ● Formaat EPUB ● Pagina’s 328 ● ISBN 9783110662801 ● Bestandsgrootte 9.5 MB ● Editor Karin Moser & Franz X. Eder ● Uitgeverij De Gruyter ● Stad Basel/Berlin/Boston ● Gepubliceerd 2020 ● Editie 1 ● Downloadbare 24 maanden ● Valuta EUR ● ID 7628271 ● Kopieerbeveiliging Adobe DRM

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