Catalog > Human Sciences > History > Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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About the author

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Language German ● Format EPUB ● Pages 328 ● ISBN 9783110662801 ● File size 9.5 MB ● Editor Karin Moser & Franz X. Eder ● Publisher De Gruyter ● City Basel/Berlin/Boston ● Published 2020 ● Edition 1 ● Downloadable 24 months ● Currency EUR ● ID 7628271 ● Copy protection Adobe DRM

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