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Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Örtmek Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€114.95

Yazar hakkında

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Dil Almanca ● Biçim EPUB ● Sayfalar 328 ● ISBN 9783110662801 ● Dosya boyutu 9.5 MB ● Editör Karin Moser & Franz X. Eder ● Yayımcı De Gruyter ● Kent Basel/Berlin/Boston ● Yayınlanan 2020 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 7628271 ● Kopya koruma Adobe DRM

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Aynı yazardan daha fazla e-kitap / Editör

Karin Moser Franz Eder Mario Keller Franz X. Eder

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