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Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Copertina de Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

€114.95

Despre autor

Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Limba Germana ● Format EPUB ● Pagini 328 ● ISBN 9783110662801 ● Mărime fișier 9.5 MB ● Editor Karin Moser & Franz X. Eder ● Editura De Gruyter ● Oraș Basel/Berlin/Boston ● Publicat 2020 ● Ediție 1 ● Descărcabil 24 luni ● Valută EUR ● ID 7628271 ● Protecție împotriva copiilor Adobe DRM

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Karin Moser Franz Eder Mario Keller Franz X. Eder

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