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Karin Moser & Franz X. Eder
Grenzenlose Werbung [EPUB ebook]
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Copertina di Karin Moser & Franz X. Eder: Grenzenlose Werbung (ePUB)

Wo endet Werbung, wo beginnt sie? Wie gestaltet sich die grenzenlose und vielschichtige Verbreitung und Rezeption der Werbung in Vergangenheit und Gegenwart? Wie haben sich Konsumkulturen verändert? Mit welchen Strategien versucht die Werbung, Emotionen und Verhaltensmuster zu generieren? Welche künstlerischen Entgrenzungen und konsumkritischen Überlegungen lassen sich anhand von Werbefilmen, -platten, TV-Programmen und interaktiven, digitalen Plattformen festmachen? 12 Wissenschaftler*innen widmen sich diesen Fragen aus medientheoretischer, konsum-, emotionshistorischer und sozioökonomischer Perspektive.

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Karin Moser, Franz Eder und Mario Keller, Universität Wien, Österreich.

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Lingua Tedesco ● Formato EPUB ● Pagine 328 ● ISBN 9783110662801 ● Dimensione 9.5 MB ● Editore Karin Moser & Franz X. Eder ● Casa editrice De Gruyter ● Città Basel/Berlin/Boston ● Pubblicato 2020 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 7628271 ● Protezione dalla copia Adobe DRM

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