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Suraksha Gupta & T C Melewar
Strategic International Marketing [PDF ebook]
An Advanced Perspective

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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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Sprache Englisch ● Format PDF ● ISBN 9780230356641 ● Verlag Macmillan Education UK ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 6789982 ● Kopierschutz Adobe DRM

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