Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
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Bahasa Inggris ● Format PDF ● ISBN 9780230356641 ● Penerbit Macmillan Education UK ● Diterbitkan 2017 ● Diunduh 3 kali ● Mata uang EUR ● ID 6789982 ● Perlindungan salinan Adobe DRM
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