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Suraksha Gupta & T C Melewar
Strategic International Marketing [PDF ebook]
An Advanced Perspective

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Copertina di Suraksha Gupta & T C Melewar: Strategic International Marketing (PDF)

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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Lingua Inglese ● Formato PDF ● ISBN 9780230356641 ● Casa editrice Macmillan Education UK ● Pubblicato 2017 ● Scaricabile 3 volte ● Moneta EUR ● ID 6789982 ● Protezione dalla copia Adobe DRM

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