Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
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Taal Engels ● Formaat PDF ● ISBN 9780230356641 ● Uitgeverij Macmillan Education UK ● Gepubliceerd 2017 ● Downloadbare 3 keer ● Valuta EUR ● ID 6789982 ● Kopieerbeveiliging Adobe DRM
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