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Suraksha Gupta & T C Melewar
Strategic International Marketing [PDF ebook]
An Advanced Perspective

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的封面 Suraksha Gupta & T C Melewar: Strategic International Marketing (PDF)

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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语言英语 ● 格式 PDF ● ISBN 9780230356641 ● 出版者 Macmillan Education UK ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 6789982 ● 复制保护 Adobe DRM

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