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Suraksha Gupta & T C Melewar
Strategic International Marketing [PDF ebook]
An Advanced Perspective

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Cover of Suraksha Gupta & T C Melewar: Strategic International Marketing (PDF)

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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Language English ● Format PDF ● ISBN 9780230356641 ● Publisher Macmillan Education UK ● Published 2017 ● Downloadable 3 times ● Currency EUR ● ID 6789982 ● Copy protection Adobe DRM

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