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Suraksha Gupta & T C Melewar
Strategic International Marketing [PDF ebook]
An Advanced Perspective

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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

€81.23

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Idioma Inglés ● Formato PDF ● ISBN 9780230356641 ● Editorial Macmillan Education UK ● Publicado 2017 ● Descargable 3 veces ● Divisa EUR ● ID 6789982 ● Protección de copia Adobe DRM

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