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Suraksha Gupta & T C Melewar
Strategic International Marketing [PDF ebook]
An Advanced Perspective

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Couverture du Suraksha Gupta & T C Melewar: Strategic International Marketing (PDF)

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

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Langue Anglais ● Format PDF ● ISBN 9780230356641 ● Maison d’édition Macmillan Education UK ● Publié 2017 ● Téléchargeable 3 fois ● Devise EUR ● ID 6789982 ● Protection contre la copie Adobe DRM

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