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Gillian Dyer
Advertising as Communication [PDF ebook]

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Portada de Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Idioma Inglés ● Formato PDF ● Páginas 256 ● ISBN 9780203158340 ● Editorial Taylor and Francis ● Publicado 2003 ● Descargable 6 veces ● Divisa EUR ● ID 2286703 ● Protección de copia Adobe DRM

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