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Gillian Dyer
Advertising as Communication [PDF ebook]

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Copertina di Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Lingua Inglese ● Formato PDF ● Pagine 256 ● ISBN 9780203158340 ● Casa editrice Taylor and Francis ● Pubblicato 2003 ● Scaricabile 6 volte ● Moneta EUR ● ID 2286703 ● Protezione dalla copia Adobe DRM

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