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Gillian Dyer
Advertising as Communication [PDF ebook]

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Capa do Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Língua Inglês ● Formato PDF ● Páginas 256 ● ISBN 9780203158340 ● Editora Taylor and Francis ● Publicado 2003 ● Carregável 6 vezes ● Moeda EUR ● ID 2286703 ● Proteção contra cópia Adobe DRM

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