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Gillian Dyer
Advertising as Communication [PDF ebook]

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Обкладинка Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Мова Англійська ● Формат PDF ● Сторінки 256 ● ISBN 9780203158340 ● Видавець Taylor and Francis ● Опубліковано 2003 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2286703 ● Захист від копіювання Adobe DRM

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