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Gillian Dyer
Advertising as Communication [PDF ebook]

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Bìa của Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Ngôn ngữ Anh ● định dạng PDF ● Trang 256 ● ISBN 9780203158340 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2003 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2286703 ● Sao chép bảo vệ Adobe DRM

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