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Gillian Dyer
Advertising as Communication [PDF ebook]

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 256 ● ISBN 9780203158340 ● Penerbit Taylor and Francis ● Diterbitkan 2003 ● Muat turun 6 kali ● Mata wang EUR ● ID 2286703 ● Salin perlindungan Adobe DRM

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