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Gillian Dyer
Advertising as Communication [PDF ebook]

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Pokrywa Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Język Angielski ● Format PDF ● Strony 256 ● ISBN 9780203158340 ● Wydawca Taylor and Francis ● Opublikowany 2003 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2286703 ● Ochrona przed kopiowaniem Adobe DRM

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