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Gillian Dyer 
Advertising as Communication [PDF ebook] 

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Cover von Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Sprache Englisch ● Format PDF ● Seiten 256 ● ISBN 9780203158340 ● Verlag Taylor and Francis ● Erscheinungsjahr 2003 ● herunterladbar 6 mal ● Währung EUR ● ID 2286703 ● Kopierschutz Adobe DRM
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