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Gillian Dyer 
Advertising as Communication [PDF ebook] 

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Copertina de Gillian Dyer: Advertising as Communication (PDF)

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Limba Engleză ● Format PDF ● Pagini 256 ● ISBN 9780203158340 ● Editura Taylor and Francis ● Publicat 2003 ● Descărcabil 6 ori ● Valută EUR ● ID 2286703 ● Protecție împotriva copiilor Adobe DRM
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