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Nicholas Jackson O’Shaughnessy
Phenomenon of Political Marketing [PDF ebook]

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Portada de Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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Idioma Inglés ● Formato PDF ● ISBN 9781349103522 ● Editorial Palgrave Macmillan UK ● Publicado 1990 ● Descargable 3 veces ● Divisa EUR ● ID 4973321 ● Protección de copia Adobe DRM

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