Catalog > Social Sciences > Politics > Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

Nicholas Jackson O’Shaughnessy
Phenomenon of Political Marketing [PDF ebook]

Support

Cover of Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

€57.68

Buy this ebook and get 1 more FREE!

Language English ● Format PDF ● ISBN 9781349103522 ● Publisher Palgrave Macmillan UK ● Published 1990 ● Downloadable 3 times ● Currency EUR ● ID 4973321 ● Copy protection Adobe DRM

Requires a DRM capable ebook reader

More ebooks from the same author(s) / Editor

Nicholas Jackson O Shaughnessy Nicholas Jackson O. Shaughnessy

118,426 Ebooks in this category

Cover of Kristin Vekasi: Risk Management Strategies of Japanese Companies in China

Kristin Vekasi: Risk Management Strategies of Japanese Companies in China

In the context of political tensions and rising economic interdependence between Japan and China, this book studies how Japanese multinational companies try to minimize damages and manage their own f …

Cover of Gianfranco (Johns Hopkins SAIS Europe, Italy) Pasquino: Italian Democracy

Gianfranco (Johns Hopkins SAIS Europe, Italy) Pasquino: Italian Democracy

This textbook, from one of Italy’s most eminent scholars, provides broad coverage and critique of Italian politics and society. Providing the readers with the knowledge necessary to understand the wo …

Cover of Azirah (University of Malaya, Malaysia) Hashim & Anthony (University of Melbourne, Australia) Milner: Asia and Europe in the 21st Century

Azirah (University of Malaya, Malaysia) Hashim & Anthony (University of Melbourne, Australia) Milner: Asia and Europe in the 21st Century

How are the rising mutual concerns of Asian and European countries shaping their approaches to the international order? Contributors to this volume discuss emerging critical issues in International r …

Cover of Hartmut Elsenhans: Capitalism, Development and Empowerment of Labour

Hartmut Elsenhans: Capitalism, Development and Empowerment of Labour

The dominant neoliberal approach presents politics and political economy as nuisances which disturb the smooth operation of self-regulating markets. But political economy is not merely an academic is …

Cover of A New Theory and Practice of Diplomacy

A New Theory and Practice of Diplomacy

Effective diplomacy remains fundamental to the conduct of international relations in the twenty-first century, as we seek to define and manage a challenging new world order peacefully. New Perspectiv …

Cover of Tom Delreux & Stephan Keukeleire: The Foreign Policy of the European Union

Tom Delreux & Stephan Keukeleire: The Foreign Policy of the European Union

Keukeleire and Delreux demonstrate the scope and diversity of the European Union”s foreign policy, showing that EU foreign policy is broader than the Common Foreign and Security Policy and the Commo …

Cover of Fred Holroyd: Thinking About Nuclear Weapons

Fred Holroyd: Thinking About Nuclear Weapons

`It is really encouraging to see that such a book has been published … No one can deny that Open University students – and all other interested parties – are given both sides of case.” – Tribune …

Cover of Lori (Chapman University, Orange, California, USA) Cox Han: New Directions in the American Presidency

Lori (Chapman University, Orange, California, USA) Cox Han: New Directions in the American Presidency

The study of the American presidency, both as a political institution and the men who have held the office, is one of the most fascinating and dynamic fields of study within American government. New …

Cover of Andrew S. McFarland & Michele Micheletti: Creative Participation

Andrew S. McFarland & Michele Micheletti: Creative Participation

Creative Participation presents the theory and practice of new innovative forms of political participation. Examples covered in the book include consumers engaging in political shopping, capitalists …

Cover of Juha Jokela: The Role of the European Union in Asia

Juha Jokela: The Role of the European Union in Asia

Establishing strategic partnerships is a key objective for the European Union. These partnerships provide frameworks for flexible and long-term cooperation with global and regional players. This book …