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Nicholas Jackson O’Shaughnessy
Phenomenon of Political Marketing [PDF ebook]

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Couverture du Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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Langue Anglais ● Format PDF ● ISBN 9781349103522 ● Maison d’édition Palgrave Macmillan UK ● Publié 1990 ● Téléchargeable 3 fois ● Devise EUR ● ID 4973321 ● Protection contre la copie Adobe DRM

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