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Nicholas Jackson O’Shaughnessy
Phenomenon of Political Marketing [PDF ebook]

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Capa do Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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Língua Inglês ● Formato PDF ● ISBN 9781349103522 ● Editora Palgrave Macmillan UK ● Publicado 1990 ● Carregável 3 vezes ● Moeda EUR ● ID 4973321 ● Proteção contra cópia Adobe DRM

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