Nicholas Jackson O’Shaughnessy 
Phenomenon of Political Marketing [PDF ebook] 

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This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
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语言 英语 ● 格式 PDF ● ISBN 9781349103522 ● 出版者 Palgrave Macmillan UK ● 发布时间 1990 ● 下载 3 时 ● 货币 EUR ● ID 4973321 ● 复制保护 Adobe DRM
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