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Nicholas Jackson O’Shaughnessy
Phenomenon of Political Marketing [PDF ebook]

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Copertina di Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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Lingua Inglese ● Formato PDF ● ISBN 9781349103522 ● Casa editrice Palgrave Macmillan UK ● Pubblicato 1990 ● Scaricabile 3 volte ● Moneta EUR ● ID 4973321 ● Protezione dalla copia Adobe DRM

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