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Nicholas Jackson O’Shaughnessy
Phenomenon of Political Marketing [PDF ebook]

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Cover von Nicholas Jackson O'Shaughnessy: Phenomenon of Political Marketing (PDF)

This book provides a survey of the phenomenon of marketing which has become the dogma of America’s politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.

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Sprache Englisch ● Format PDF ● ISBN 9781349103522 ● Verlag Palgrave Macmillan UK ● Erscheinungsjahr 1990 ● herunterladbar 3 mal ● Währung EUR ● ID 4973321 ● Kopierschutz Adobe DRM

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