Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF) < المكتبات , المكتبات < وسائل الإعلام / الاتصالات < العلوم الاجتماعية < آخر الأخبار

Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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غلاف Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€167.31

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لغة ألمانية ● شكل PDF ● صفحات 393 ● ISBN 9783110673746 ● الناشر De Gruyter ● نشرت 2022 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 9434692 ● حماية النسخ Adobe DRM

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