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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Örtmek Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€167.73

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Dil Almanca ● Biçim PDF ● Sayfalar 393 ● ISBN 9783110673746 ● Yayımcı De Gruyter ● Yayınlanan 2022 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 9434692 ● Kopya koruma Adobe DRM

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