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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Обложка Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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язык немецкий ● Формат PDF ● страницы 393 ● ISBN 9783110673746 ● издатель De Gruyter ● опубликованный 2022 ● Загружаемые 3 раз ● валюта EUR ● Код товара 9434692 ● Защита от копирования Adobe DRM

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